What makes our eyes stop at a particular advertisement?  What all goes into designing an advertisement, that grabs the viewers' attention as well as creates an impact in their mind about the brand or the product. 

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Our brief for this project was to choose an advertisement for any brand or product of the 1970s and redesign it in a contemporary style.

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I chose an advertisement of the brand  7up that was published in 1979 and redesigned it.

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To redesign this advertisement I used Design Thinking Process. I appreciate NIFT faculty for providing me consistent support in the whole process.

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