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 3 Product Styling Projects to explore !

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Visual Merchandising Project 

What makes a customer shifts his attention to a particular store or a product while walking in a mall?  

This project is about summarizing the essence of the book (product) into a window display. I have created an illusion of simultaneous occurrence of two or more entities (an alien & an astronaut) occupying same space at the same time. To do this I placed a double-sided mirror at 45-degree angle (diagonal line of box's base). Then I created just half of the character and stick it to the mirror, which gave an illusion of that one character occupying the entire box. 

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Explore the project and enjoy. Cheers.

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This project has been done under the guidance of nift faculty.
 

Product Styling Project

How does a customer recognize which brand to choose and how can one relate it with his lifestyle?  

This project is about reflecting the brand's identity using a wall display. I have chosen BOSE as my brand for the project. This project has been done keeping Design elements, Design principles, tools and techniques included in the process.

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Explore the project and enjoy. Cheers.

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This project has been done under the guidance of the Nift faculty.

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WhatsApp Image 2019-11-01 at 4.07.57 PM.

This project is about the brand installation of a single product. And I have selected crocs as the brand to work on.

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Upcycling process has been used in this process.

Please click on the image or in this window to look at the project in details.

Thank you.

 

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Shivam Vats

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